How Grapevine Works
Discover how word-of-mouth marketing meets modern technology to help businesses grow through customer referrals.
Your customers are your best marketing
Grapevine turns the customers you already have into a referral engine. When they share the products they bought, their friends buy — and you capture sales that word-of-mouth was already driving. Now it's tracked, and everyone gets rewarded.
The referral cycle
A vendor enrolls a product and sets its cash reward
A vendor lists a product on Grapevine and sets a cash reward per item (e.g., $5 on a $50 product). Each unit gets a unique QR code or NFC tag.
A customer buys it and registers it
A customer buys the product and registers it in Grapevine, linking that item to them.
The customer shares it — the product is the storefront
The customer shares the product's QR code or NFC tag — wherever it goes, it's a storefront.
A friend scans the code and buys on the spot
A friend scans the QR code or taps the tag, lands on that exact product, and checks out on the spot.
The customer earns the cash reward; the vendor gets the sale
The referral is tracked: the customer who shared earns the vendor-set cash reward in their Grapevine balance, and the vendor makes a sale they'd have missed.
The new customer shares too — the cycle repeats
The new customer registers what they bought and starts sharing too — word-of-mouth at scale, and a new sale each loop.
Why it works
For vendors
- Lower customer acquisition costs
- Higher quality customers through trusted referrals
- Trackable and measurable results
- Organic, exponential growth
- Build a loyal customer community
For your customers
- Earn rewards for sharing products you love
- Discover products recommended by friends
- Easy to share with QR codes or links
- Track your referrals and rewards
- Support businesses you believe in
Built on modern technology
Grapevine uses per-item QR codes and NFC so every share is tied to a real product and customer. Tracking, rewards, and analytics run in real time. Learn more about QR & NFC.
Secure
End-to-end encrypted data protection
Fast
Real-time tracking and rewards
Insightful
Detailed analytics and reporting
Ready to grow through word-of-mouth?
Apply for the founding-vendor pilot and turn your customers into your sales force. We're onboarding Shopify stores first; others join the waitlist.