How Grapevine Works
Discover how word-of-mouth marketing meets modern technology to help businesses grow through customer referrals.
The Power of Word-of-Mouth
Grapevine is a platform that turns your satisfied customers into your best marketing team. When customers love your products, they naturally want to share them with friends and family. Grapevine makes this easy while rewarding everyone involved in the process.
The referral cycle
Adam shares a product via QR or NFC
The owner of a product shares its unique QR code or NFC with friends and family.
Josh scans the code
The friend scans the QR code or taps the NFC chip and is linked directly to that product.
Josh purchases the scanned product
They complete the purchase. The referral is tracked so the original sharer can be rewarded.
Adam gets a reward for the referral
The original sharer receives their reward for the referral.
Josh registers the purchased product
The new buyer registers their product in Grapevine and can now share its QR or NFC with others.
The cycle repeats
Each new owner can share, earn rewards, and grow the network—word of mouth at scale.
Why It Works
For Businesses
- Lower customer acquisition costs
- Higher quality customers through trusted referrals
- Trackable and measurable results
- Organic, exponential growth
- Build a loyal customer community
For Customers
- Earn rewards for sharing products you love
- Discover products recommended by friends
- Easy to share with QR codes or links
- Track your referrals and rewards
- Support businesses you believe in
Built on modern technology
Grapevine uses per-item QR codes and NFC so every share is tied to a real product and owner. Tracking, rewards, and analytics run in real time. Learn more about QR & NFC.
Secure
End-to-end encrypted data protection
Fast
Real-time tracking and rewards
Insightful
Detailed analytics and reporting
Ready to get started?
Use the Portal to manage your account, products, and rewards. Interested in becoming a vendor? Login and enroll your business to let your customers share your products on Grapevine.