What people said about Grapevine.
Mercury Analytics conducted Study 10386 in May 2026. The quotations below were selected from respondents who liked the concept and answered, “What about it do you like?”
What people liked
01Simple, fast, and easy to useSharing and buying through a scan felt fast, intuitive, and direct.
“I like the simplicity and straightforward aspects because it takes me straight to where I need or can be used to get me immediately to what I was looking for.”
“Very innovative, intuitive, helpful, convenient, and simple, and it would be simple to find the product and purchase.”
“It’s straightforward and easy, and similar to how QR codes are already used today; if I were affiliated with the product already and had an incentive to share the code, this app would feel especially useful and motivating for me.”
“It is easy to use and simple, especially when you’re trying to access information quickly.”
02Rewards people actually wantRespondents described several reward preferences. Grapevine’s current reward is Grapevine purchase credit.
“I like earning reward points, especially when I can redeem things from a store or website.”
“I love the reward you get for recommending products, and money would be the most motivating reward for me.”
“The incentive to earn is what I like about the concept, and cash incentives would motivate me the most because they are appealing to me.”
“I like that I can make money too, and the most motivating reward for me to refer products to friends is that when they buy, I receive money too.”
03Word of mouth, finally rewardedRespondents liked receiving credit for eligible products they already own and recommend.
“I like the idea of being able to scan a code to share a product I like with a friend and to also be rewarded for the referral.”
“I like the concept because it would be a great way to share items with people who like them and I like the potential to earn just from someone scanning the QR code and making a purchase.”
“I like that we get something in return for influencing someone else to buy it, kind of like being an influencer without social media or a following, and it’s a pretty clever idea that would be pretty cool and used often enough if it’s made known after someone purchases a product with the QR code.”
“I like being able to recommend something and get rewarded at the same time; recommending a specific makeup product for a friend would be a confidence boost and would make me happy.”
04A win for both peopleThe shopper reaches the product while the customer can earn a reward.
“It’s a win win situation: your friend gets the product, and you get a discount or store credit.”
“Such a concept is a win-win situation for both parties because an easy-to-access QR code is convenient for my friend, and the person on the other end would also receive a reward.”
“I like that it’s a win win, but also provides good incentive since the original person gets a discount.”
“I like that the concept allows my friends to be involved because they would see what I purchased and be able to purchase and earn, and I earn.”
05Straight to the productThe item removes the need to remember a store or hunt for a link.
“I like that the item has a QR code on it because I often forget or mix up where I get my sunglasses, shampoos, etc., and with this, I don’t have to worry about remembering.”
“As someone that struggles to remember where exactly I get things, this QR code sharing and rewards system would come in handy, especially with the added incentive. I would think it would work well for purses, backpacks and accessories like that.”
“I like that you can simply just scan the QR code and be redirected to the correct website, and I would appreciate this type of feature around Christmas time because it would save me a lot of time for shopping.”
“I like the fact that I don’t have to sit and remember where I got it, since people always ask me about what I put on my hair, and if I could just have them scan a QR code that would save me time from thinking about what store I went to because I buy a lot of hair products from different places.”
06Sharing that feels goodBeyond the reward, recommending a good product felt social and satisfying.
“Seamless sharing, effortless rewards, real life recommendations, and a simple purchase process appeal to me, and recommending my favorite backpack to friends who admire it and earning rewards feels genuinely satisfying.”
“I really like the concept of being rewarded for someone liking something that I own, and the fact that it’s just the QR scan tops it off. It would be incredibly motivating for me to see the rewards come through from the scans.”
“I love the idea of essentially earning affiliate income from this concept and think it’s super smart and clever; it would make me feel more connected to people—friends, family, and strangers alike—if they asked to scan a QR code on something I own because they like it enough to want the same product. That’s very heartwarming to me and could help me get better at being social.”
“It’s so technology—it’s like so advanced and ahead, and it’s honestly beautiful.”